Business Communication Issue

Question: Discuss about the Business Communication Issue. Answer: Introduction: Business communication is constituted with three major aspects that include verbal communication, written communication and electronic business communication. In this specific study verbal communication has been chosen as the selected business communication issue. By using Berlos SMCR Communication Model the study has focused to highlight on how messages are transmitted from a proper source to the receiver with the help of various verbal communication tools. One of the most significant positive aspects of verbal communication is that both the sender and the receiver can get immediate feedback from each other. Business communication issue: Various types of verbal communications include speech, video, telephonic, conversation through dialogue and so on. If an individual fails to maintain effective verbal communication by using these tools, the communication process becomes a major issue. Speech: In order to maintain an effective verbal business communication, speech is the most important aspect that enables both the sender and receiver to understand each others point of views (Bovee, Courtland, 2012). As per Berlos SMCR Communication Model, communication skill is highly important to transmit the message to the mind of receiver. Berlos SMCR Communication Model implies that the speech of an individual would be effective only when the receiver can understand the message proper and give the sender and immediate as well as proper feedback. As per the communication model of Berlo, it can be analyzed that an individual person by using a proper source transmits the message through a proper channel to the receiver. In this specific case, speech is the source that can be transmitted to the receiver with the help of specific channel (Guffey Loewy, 2012). Here, the capability of hearing and observing the speech can be considered as the proper channel. If the receiver can understand the message, it will reflect on the attitude of that particular individual. Video and demonstration: Video and demonstration is one of the most recognizable ways of verbal business communication. With the help of visual aid the speaker can draw the attention of people constantly. The receiver on the other hand, does not feel monotony with the visual effect. Berlos SMCR Communication Model implies that without having a fluent skill of demonstration the sender would not be able to transmit the message to the proper destination effectively. With the rapid progress of video the speaker should have the capability to describe the entire slide simultaneously (Ma et al., 2013). Otherwise, the viewers would not be able to relate the message with video clips. In this kind of situation, Berlos SMCR Communication Model plays a major role. By using this particular model, the sender should use the proper source by improving body language and communication skill for the demonstration of visual aids. The video content can be considered as the message that can be transmitted to the receiver through power of observation to the receiver (Uysal Heidarpour, 2012). If the receiver can observed that video and relate the visual clips and demonstration with video contents, the attitudes of receiver can provide a positive vive. As a result, internal communication in between the encoder and decoder would be effective automatically. Telephonic conversation: The method of telephonic conversation is different from video or dialogues. In this particular mode of verbal communication, the sender and receiver cannot view each other while maintaining conversation (Baldwin, Bommer Rubin, 2012). Therefore, the entire process of communication method can become a serious issue if the encoder and the decoder fail to clarify their message properly. Berlos SMCR Communication Model is very much effective in this specific case. Communication skill of the sender is the primary source. Based on the communication skill the person can transmit the message to the receiver by hearing properly (Bull Brown, 2012). If the receiver fails to hear the message of sender the entire process of business communication would become a major issue. In telephonic conversation the receiver would not be able to show their feedback through attitude or facial expression. Therefore, voice is the only tool with the help of which the sender would get to know whether the entire conversation has become effective or not (Conrad Newberry, 2012). At the same time, as per Berlos SMCR Communication Model, the receiver cannot use observation as their medium of channel of transmitting message. The receiver can provide necessary feedback by hearing and feeling the tone of voice. Conversation through dialogue: Dialogue is the only way of verbal business communication with the help of which both the sender and receiver can give equal participation for making the process of communication successful. This particular method enables the two communicators to make face-to-face conversation (Keyton et al., 2013). As a result, both the sender and the receiver can provide immediate feedback to each other. This kind of communication method is most suitable for most of the business organizations where employees and the employers can make interpersonal communication. Berlos SMCR Communication Model implies that communication skill, attitude and body language of an individual are the primary sources this type of verbal communication. In order to transmit the message to the receiver the sender tends to use observation as the major tool. If the receiver fails to observe and hear the message of that individual the entire process of business communication would be failed (Lutgen-Sandvik Tracy, 2012). If the receiver tends to provide an immediate response to the encoder, the process of business communication would not create any issue. Similarly, if the senders fail to communicate properly and to convince the receiver the entire process of business communication would fail (Basil et al., 2013). Therefore, dialogue making is one of the most suitable ways to maintain verbal communication with each other. Conclusion: Issues related to business communication are the major concern of this specific study. In order to communicate with two or more than two individual Berlos SMCR Communication Model is very significant. Among the three modes of business communication process the importance of verbal communication is most prominent. Verbal communication enables the participants to maintain direct conversation with each other. 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